Market Research
Our market research services are based on an evaluation of your objectives and can involve conducting focus groups, implementing quantitative and or qualitative surveys or undertaking a competitive analysis. During each engagement IFAAS gains a detailed understanding of your business and marketing goals in order to select a research methodology that delivers the critical information required to help you make smart decisions.
You can benefit from both existing and new bespoke market research. In our market research we use various approaches from face-to-face interviews to focus groups, which can be conducted in different languages. At all times we ensure appropriate quality control mechanisms are implemented to produce a high standard of work which meets the industry benchmarks.
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Traditional & Online Focus Groups – Ideal for exploring new ideas, testing product & design concepts, and learning from your customers in a group setting.
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Online, Phone based or Mailed Surveys – When a statistically valid sample size is needed to deliver information based upon quantitative results.
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Online Usability Testing – A great tool for gathering general user feedback and customer satisfaction details from people on a live Website.
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Competitive Analysis – Perfect for allowing an objective resource to evaluate companies in a competitive landscape and generate ideas before starting the development of an interface or marketing effort.
Our market research involves a multi-stage process of:
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Initial consultation
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Developing methodologies and questionnaires
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Fieldwork
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Qualitative and qualitative analysis of primary / secondary research
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Presentation of results
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Recommendations
You will benefit from working with professionals who have the experience, who excel on meeting tight deadlines and budget requirements and can provide a complete solution with highly focused deliverables.
Commercial Director – Islamic Bank of Britain