Media & Public Relations

Marketing Islamic finance products requires a comprehensive understanding in how the different media channels used by the target market operate. Over a number of years the IFAAS team has built extensive links with various ethnic media outlets and at the same time learnt what the market responds to. It is important for institutions marketing Shariah compliant products to understand the social and cultural factors and can talk to the target audience in a language they understand and demonstrate a cultural empathy that other organisations may not be able to. This is where you can gain maximum value by utilising the skills and experience of the IFAAS team.

We provide support in audio, visual and print media. Our services include:

production of adverts and advertorials
educational articles
Islamic finance Q & A programmes
organising seminars and presentations
multi-lingual support in Arabic, Urdu, Bangla, Gujarati and other ethnic languages

IFAAS has unique access to contacts at various levels in the government, industry, ethnic media and the Muslim community which can ensure our clients maximise PR opportunities. In the growing and complex Islamic finance industry, IFAAS can help you build relationships with these important stakeholders. We can help you generate good quality PR with high impact. We can make certain that your company and its messages are communicated to the media in the most effective way, ensuring not only that the journalist covers you, but also that the coverage reflects you in the best possible light.
When working in partnership with IFAAS you will benefit from sales focused communications, where we will fully immerse ourselves in your business becoming a natural extension of the sales and marketing team and provide a dedicated professional service.

The result of these value added services will be to create brand awareness and build consumer confidence, ultimately helping you to achieve your objectives.

“Their knowledge of the media, our business and our target market makes IFAAS a great partner to deliver our PR strategy.

The IFAAS team manages our PR in such a way that they form a natural extension of the marketing team providing a seamless link to key external audiences and helping to forge relationships with important stakeholders.”

Sultan Choudhury
Commercial Director – Islamic Bank of Britain